Adult standard music radio stations

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The COVID pandemic has brutalized traditional media, including radio, where stations facing an incredibly challenging marketplace are in a financial death match to survive. And in Denver in , a public-radio giant bested every commercial rival during morning drive, the most competitive and lucrative part of the broadcasting day. And the outlet's top-ranking performance held true for the final three months of , when KCFR's lead grew even larger over its advertising-based contenders. The number of people working from home these days — and not listening to the radio while driving to work — has definitely put a damper on listenership in general. Nielsen calculates ratings by counting the average number of people tuned to a particular station for at least five minutes during a fifteen-minute period — a metric shorthanded as AQH Average Quarter Hour. Most of these listeners are older.
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Radio Stations Accepting Music

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San Francisco Bay Area Radio Stations, List Of Bay Area Radio Station.

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Las Vegas Radio Stations

Adult standards also sometimes known as the nostalgia format is aimed at "mature" adults, meaning mainly those people over 50 years of age, but it is mostly targeted for senior citizens. It is primarily on AM because market research reveals that only persons in that age group listen to music on AM in sizable numbers. Adult standards first became a popular format in the late s and early s as a way to reach mature adults who came of age before the rock era but were perhaps too mature for adult contemporary radio or too young for beautiful music or MOR stations. A typical adult standards playlist includes traditional pop music by artists such as Frank Sinatra and Tony Bennett , some easy listening numbers from Roger Whittaker and others, and softer tunes from the oldies and adult contemporary formats; as originally conceived, the format also features big band music, particularly from the s and s, though most modern stations eschew that genre. Younger artists who record in the big-band era style, such as Harry Connick, Jr.
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KLAC may not embody square as far as its fans are concerned, but it is undeniably in a media world of its own. Certainly the young guns of radio broadcasting care nothing for the format. It is so neglected by local stations that it took a couple of entrepreneurs in Colorado, Bill Moyes and Terry Robinson, to dream up the idea of putting the sounds of Patti Page, Percy Faith, Perry Como, the Kingston Trio--all the throwaways of our mass culture--on one tidy satellite format targeted to attract older Americans in six time zones. Moyes and Robinson began the Transtar network in Colorado Springs in the early s. Personalities such as Gary Owens, Wink Martindale and Dick Whittinghill mixed humor, information and mass-appeal popular music.
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